Thought Leadership Campaign
Positioning EY as a Leader in Disruptive Technologies
EY aimed to establish itself as an authority on emerging technologies like blockchain and 3D printing, helping its clients navigate these disruptive trends.
We developed content that urged technology companies to prepare for this transformation—or risk being left behind.
Our Work
The Objectives
We needed to develop a thought leadership campaign that provided actionable insights into these technologies. Our campaign included white papers, infographics, and executive interviews that provided actionable insights into how businesses can leverage blockchain technology.
Our Actions
We published comprehensive reports like "Blockchain Reaction" and "3D Printing in Aerospace Manufacturing" to position EY's thought leadership.
We partnered with industry analysts like Gartner to validate the findings.
The Results
The campaign earned EY coverage in major publications like Forbes and The Wall Street Journal.
EY's social media followers grew by 20% within six months due to the strategic content marketing efforts.
EY solidified its position as a thought leader in disruptive technologies, demonstrating how clients could leverage these innovations for business growth.
Thought Leadership Campaign
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Block Chain Thought Leadership
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3D Printing Report