Brand Refresh for the EnsureDR Disaster Recovery Readiness Platform

Promoting Automated Disaster Recovery Solutions

EnsureDR launched an AI-based disaster recovery readiness platform and needed to raise awareness following their $2.5M Series A funding round.

Our Work

The Objectives

We needed to create a brand refresh and audience engagement campaign. We focused on raising awareness about the company’s innovative AI-powered disaster recovery readiness platform. and a thought leadership campaign that showcased their innovative solution for business continuity.

Our Actions

We developed press releases highlighting the funding round that showcased EnsureDR’s value proposition.

In addition, we created industry-specific thought leadership, white papers, infographics, and videos that showcased how different industry sectors could benefit from automated disaster recovery testing.

The Results

The campaign helped EnsureDR increase its visibility across key industries including financial services, technology, healthcare, and government.
The campaign delivered a 30% participation rate in EnsureDR’s customer advocacy program, driving word-of-mouth referrals and earned media coverage.
EnsureDR positioned itself as the go-to solution for organizations looking to safeguard their operations against IT disasters.