SAP SuccessFactors – Workforce Analytics Best Practices
Making Insightful Workforce Analytics Part of Your Talent Strategy
SAP SuccessFactors needed to showcase its workforce analytics capabilities by helping organizations make fact-based decisions about their talent strategy.
Our Work
The Objectives
We needed to develop a comprehensive campaign educating HR leaders on how SAP SuccessFactors Workforce Analytics drives strategic decisions.
Our Actions
We created a detailed “Workforce Analytics Checklist” checklist to guide HR professionals through assessing their analytics needs.
We developed a webinar, white papers, infographics, social media, SEO, PPC, and white papers to highlight how SuccessFactors Workforce Analytics delivers insights into workforce challenges.
The Results
The campaign resulted in a 20% increase in inquiries about SAP SuccessFactors Workforce Analytics solutions.
It helped organizations identify talent gaps leading them toward more informed workforce strategies.
SAP SuccessFactors positioned itself as the go-to provider for integrating HR data into business decision-making.
Workforce Analytics Omnichannel Campaign
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Whitepaper - Workforce Analytics
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Profile - Talent Management for Small & Medium-size Business
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Infographic - Workforce Analytics
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Product Marketing - Talent Management Myths
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Best Practices - Talent Management
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Checklist - Workforce Analytics