Digital Marketing Campaign
Revolutionizing Database Management with Real-Time Analytics
SAP needed to demonstrate the superiority of its Business Warehouse powered by SAP HANA over competing database solutions like Oracle's Exadata.
Our Work
The Objectives
Our task was to create a digital marketing campaign that showcased SAP HANA's unmatched speed and performance capabilities.
Our Actions
We developed a compelling video titled "SAP Better Choice," which showcased a live demo where a 100-terabyte system was queried in under 500 milliseconds.
We created an infographic comparing SAP BW on SAP HANA and Oracle Exadata query speeds.
The Results
The campaign led to a 60% increase in audience engagement, with over 10,000 global responders.
SAP generated over $1M in opportunities through targeted paid search campaigns.
SAP BW on SAP HANA was positioned as the superior choice, driving demand generation and market share growth.
Digital Marketing Campaign - Video
